The UNTAPPED KENYA'S COFFEE INDUSTRY
Despite Coffee being the third most exported product in Kenya, revenue gains from the industry are still unimaginably modest, but why? Agricultural sector still prevail as the backbone of Kenya’s economy. According to US Aid report 2023, agricultural sector accounts for 33% of Kenya's GDP. In the sector, coffee is one of the main agricultural products exported to foreign markets driving agricultural sector and Kenyan economy at large. In fact, it is the third most exported product by Kenya. Out of 28million Ha Kenya’s agricultural land, coffee farming takes approximately 119,000 Ha which is 0.5% coverage of agricultural land. More than six million Kenyans are employed by coffee industry either directly or indirectly. While the industry is significantly important in economic growth of the country, coffee farming have recorded drastic decline since 1990s. Statistically, coffee farming has declined by over 30% in terms of land coverage from 170,000 i...